Novedad bibliográfica: Being Brains: Making the Cerebral Subject
Autores: Fernando Vidal & Francisco Ortega
Being Brains offers a critical exploration of one of the most
influential and pervasive contemporary beliefs: "We are our brains."
Starting in the "Decade of the Brain" of the 1990s, "neurocentrism"
became widespread in most Western and many non-Western societies.
Formidable advances, especially in neuroimaging, have bolstered this
"neurocentrism" in the eyes of the public and political authorities,
helping to justify increased funding for the brain sciences. The human
sciences have also taken the "neural turn," and subspecialties in fields
such as anthropology, aesthetics, education, history, law, sociology,
and theology have grown and professionalized at record speed. At the
same time, the development of dubious but successful commercial
enterprises such as "neuromarketing and "neurobics" have emerged to take
advantage of the heightened sensitivity to all things neuro. Skeptics
have only recently begun to react to the hype, invoking warnings of neuromythology, neurotrash, neuromania, and neuromadness.
While this neurocentric view of human subjectivity is neither hegemonic
nor monolithic, it embodies a powerful ideology that is at the heart of
some of today's most important philosophical, ethical, scientific, and
political debates. Being Brains critically explores the internal logic of such ideology, its genealogy, and its main contemporary incarnations.
Url: http://fordhampress.com/index.php/series-imprints/series/forms-of-living/being-brains-cloth.html
Being Brains offers a critical exploration of one of the most
influential and pervasive contemporary beliefs: "We are our brains."
Starting in the "Decade of the Brain" of the 1990s, "neurocentrism"
became widespread in most Western and many non-Western societies.
Formidable advances, especially in neuroimaging, have bolstered this
"neurocentrism" in the eyes of the public and political authorities,
helping to justify increased funding for the brain sciences. The human
sciences have also taken the "neural turn," and subspecialties in fields
such as anthropology, aesthetics, education, history, law, sociology,
and theology have grown and professionalized at record speed. At the
same time, the development of dubious but successful commercial
enterprises such as "neuromarketing and "neurobics" have emerged to take
advantage of the heightened sensitivity to all things neuro. Skeptics
have only recently begun to react to the hype, invoking warnings of neuromythology, neurotrash, neuromania, and neuromadness.
While this neurocentric view of human subjectivity is neither hegemonic
nor monolithic, it embodies a powerful ideology that is at the heart of
some of today's most important philosophical, ethical, scientific, and
political debates. Being Brains critically explores the internal logic of such ideology, its genealogy, and its main contemporary incarnations.Url: http://fordhampress.com/index.php/series-imprints/series/forms-of-living/being-brains-cloth.html