Collaborative PhD Studentship, History of Science/Medicine - University of Leeds
The
School of Philosophy, Religion and History of Science at the
University of Leeds is delighted to invite applications for a
fully-funded collaborative PhD studentship in the history of
science/medicine, supported by the AHRC through the White Rose College
of Arts and Humanities. The successful applicant will be based in the
Centre for History and Philosophy of Science at Leeds and supervised in conjunction with the project partner, the
History of Advertising Trust. Please find a brief overview below, with further, detailed information about the topic and application process available here:
https://wrocah.ac.uk/2020-cda-
Title: The “Appliance of Science”? Appeals to Medical and Scientific Expertise in British Advertising, 1930-1980
Supervisors:
Dr James Stark and
Dr Adrian Wilson, University of Leeds; Mr Alistair Moir, Archive Manager, History of Advertising Trust
The
project investigates the use of scientific and medical motifs in modern
British advertising, thereby shedding light on both the history of
advertising and the development of modern medical and scientific
authority. The specific focus will be the marketing of food products
for which plentiful archives are held by the collaborating institution,
the History of Advertising Trust. The student will have the opportunity
to develop the focus of the project in line
with their own interests and skills, but key phases of focus might be:
the 1930s and the use of then newly-discovered vitamins to promote
specific foods; World War II when the British government went to great
lengths to define and publicise what constituted
a ‘healthy’ diet; and the post-NHS landscape from 1948 when
responsibility for everyday public health was reconfigured.
Application Deadline: 25 November
Interviews for Shortlisted Candidates: 17 December