Call for Authors: The SAGE Encyclopedia of Advertising & Society

Greetings,

Golson Media is producing The SAGE Encyclopedia of Advertising & Society. We are reaching out to members of H-Sci-Med-Tech to join this exciting project.

We are inviting academic editorial contributors to The SAGE Encyclopedia of Advertising & Society, a new 4-volume reference to be published in 2016. As corporations spend $620 billion globally each year to make their products desirable, we are examining how advertising affects society, not only in the United States but around the world, from China’s newfound, regulated capitalism to political attack ads in the United Kingdom.  The SAGE Encyclopedia of Advertising & Society includes approximately 700 articles organized A-Z in the following categories:

Advertising and Culture
Advertising and Economics
Advertising and Health
Advertising and Special Audiences
Advertising and Sports and Entertainment
Advertising Ethics
Advertising History
Advertising in Traditional and New Media
Advertising Industry
Advertising Message, The
Advertising Research
Advertising, the Law, and Self-Regulation
Campaigns, Brands, Products, and Companies
Country Profiles
Non-Profits and Advertising
Political Advertising
Psychology and Advertising

For H-Sci-Med-Tech members we have identified these specific articles that may be of interest

Anti-Malaria Campaigns
Anti-Obesity Campaigns
Anti-Smoking Campaigns
Cancer Screening Campaigns
Celiac Disease Awareness Campaigns
Health Campaigns for Children
Health Campaigns for Senior Citizens
Health Campaigns for Teenagers
Health Campaigns in Developing Countries
Health Campaigns in Industrialized Countries
Health Claims in Advertising

Each 1,000 to 5,000-word article will include the name and affiliation of the contributor in the byline of the entry. This comprehensive project will be published by SAGE Publications and the General Editor, who will be reviewing each submission to the project, is Dr. Isabella Cunningham, The University of Texas at Austin. We are currently making assignments with a deadline for submissions of October 1, 2014.

If you are interested in contributing to this cutting-edge reference, it can be a notable publication addition to your CV/resume and broaden your publishing credits. SAGE Publications, offers an honorarium ranging from SAGE book credits for smaller articles up to a free set of the printed product for contributions totaling 10,000 words or more. 

The list of available articles is already prepared, and as a next step we will e-mail you the Article List (Excel file) from which you can select topics that best fit your expertise and interests. Additionally, Style and Submission Guidelines will be provided that detail article specifications.

If you would like to contribute to building a truly outstanding reference with The SAGE Encyclopedia of Advertising & Society, please contact me by the e-mail information below. Please provide your CV or a brief summary of your academic/publishing credentials in related disciplines.

Thanks very much.
Mark Golson, Author Manager
advertising@golsonmedia.com